Wanna be social?
You’re probably aware of the need for branding, presence and connecting in building your network on-line. All of these are important.
Yet the number of Social Media choices can be overwhelming matched only by the number of so-called gurus telling us we don’t use them well. So how do we adopt SoMe tools – Twitter, LI, FB – without letting their usage get too big, or worse, too boring.
Here’s a view to maintaining balance on the Social Media seas.
- Find Your Platforms – With literally hundreds of SoMe platforms available you can’t be on them all. While friends of mine use five or six regularly three outlets works for me. Its a small enough number to touch each briefly every day I’m active, and yet, all have a different audience. Use what works for you but don’t be afraid to leave some platforms off your list. Strategy includes deciding what not to do
- Be Active Yet Selective – The social world is a great equalizer enabling you to interact with people you might not engage IRL. Take advantage of that commenting on what matters to you weekly if not daily. Focus on issues, not people. Some cohorts seemingly exist only for the purpose of putting others down but engaging there won’t build your cred. Things said on line can’t be taken back, so be active where it matters to you realizing you’re building a rep with every post
- Refresh, Review, Release – Keep it real and keep it relevant. Over time you’ll gravitate from one forum to the next. That’s growth: don’t “do” FB just because everyone else is. As you grow let your SoMe footprint reflect that. If you’ve lost enthusiasm for a group let it go. Your lack of energy will show through. Refresh your content, review where you participate and release what doesn’t work for you
- Chill – Take a time out. Whether its every weekend, a day here and there or a month-long sabbatical, periodically leave the keyboard alone and reserve your smartphone only for your family. You gotta step off. When feeling low or tired, recognize a break may be the best thing for your timeline. Just like ducks flying south in the winter the pole position changes: sometimes you’re out there leading the way, and well, sometimes you need to drift back carried on by the breeze of others
On-line relationships are just as social as any other with some research suggesting we actually share more intimate information with our on-line friends. Minimize the use of the word “I” and build on “we” and watch your tribe grow.
The good news is that SoMe is still new enough to be in its formative phase: there is no right or wrong. You have not missed the boat so take advantage of your interests and develop a manageable practice that works for you.
And in the meantime, let’s connect.